Flooring Leads Flow Privacy Policy

The information we collect depends on how you interact with Flooring Leads Flow.

Information From Consumers Seeking Flooring Services

When you request information, an estimate, consultation, or connection with a flooring professional, we may collect information such as:

• First and last name
• Phone number
• Email address
• Street address, city, state, and ZIP code
• Property or project location
• Flooring service requested
• Type of flooring project
• Residential or commercial property type
• Approximate project size
• Project timeframe
• Flooring preferences
• Budget information when requested
• Project descriptions
• Photos or other project information you voluntarily provide
• Preferred method of contact
• Other information submitted through our forms or communications

You are not required to provide information that is not reasonably necessary for your request.

Information From Flooring Contractors

When a flooring contractor or flooring company applies for, enrolls in, or participates in the Flooring Leads Flow CPL program, we may collect:

• Contractor or business owner name
• Company name
• Business address
• Phone number
• Email address
• Website address
• Service areas
• Cities, counties, ZIP codes, or territories served
• Flooring services offered
• Residential or commercial service preferences
• Requested lead volume
• Campaign preferences
• CPL pricing and campaign information
• Billing and transaction information
• Lead activity
• Lead credit requests
• Account communications
• Other information necessary to administer the contractor's campaign

When Contractors purchase leads or participate in a paid CPL campaign, payments may be processed through a third-party payment processor.

Flooring Leads Flow may receive information related to a transaction, such as:

• Payment status
• Transaction amount
• Billing name
• Billing address
• Last four digits of a payment method when made available by the payment processor
• Transaction identifiers
• Payment dates
• Failed payment information

We generally do not directly store complete credit card numbers when payments are processed through a third-party payment processor.

Payment information is also subject to the privacy and security practices of the applicable payment processor.

When you visit or interact with our website, certain information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Pages visited
• Time spent on pages
• Referring website
• Landing page
• Date and time of visit
• Website interactions
• Buttons or links clicked
• Form activity
• Advertising campaign information
• UTM parameters
• Cookie identifiers
• Device identifiers
• Other technical or usage information

We may use cookies, pixels, tags, analytics technologies, and similar tools to collect this information.

We may use information collected through Flooring Leads Flow to:

• Respond to flooring service inquiries
• Connect prospective customers with participating flooring contractors
• Deliver qualified leads to participating Contractors
• Determine whether a lead matches a Contractor's selected territory and services
• Operate and administer CPL campaigns
• Process payments
• Maintain Contractor accounts
• Communicate about leads and campaign activity
• Review lead credit requests
• Prevent duplicate leads
• Detect fraud, spam, abuse, or invalid submissions
• Improve lead quality
• Improve our websites and services
• Analyze website performance
• Measure advertising effectiveness
• Optimize marketing campaigns
• Provide customer support
• Maintain records
• Enforce our Terms & Conditions
• Protect our legal rights
• Comply with applicable laws and legal obligations

We may also use information for other purposes disclosed at the time information is collected or with appropriate authorization.

A central function of Flooring Leads Flow is connecting individuals seeking flooring services with participating flooring professionals.

When a consumer submits a flooring service request, information provided in connection with that request may be shared with one or more participating flooring contractors, depending on the type of lead and program.

Information shared may include:

• Name
• Phone number
• Email address
• Project location
• Requested flooring service
• Project details
• Property information
• Project timeframe
• Other information provided in connection with the flooring request

Participating contractors may use this information to contact the prospective customer regarding the flooring services requested.

Flooring Leads Flow may offer different lead types.

Standard Leads

A standard lead may be shared with or otherwise made available to more than one participating flooring contractor according to the applicable program.

Exclusive Leads

When a lead is specifically designated as exclusive by Flooring Leads Flow, we intend to provide that lead to only one participating Flooring Leads Flow contractor under the applicable campaign terms.

Exclusive status does not prevent a consumer from independently contacting other flooring companies or requesting estimates through other sources.

When you submit a request for flooring services, you may be contacted regarding that request by Flooring Leads Flow and/or participating flooring contractors who receive or are matched with your request.

Depending on the information and consent provided, communications may occur by:

• Telephone
• Email
• Text message
• Other communication methods you request or authorize

Message and data rates may apply to text messages depending on your mobile service provider.

Consent to receive marketing communications, where required, is not a condition of purchasing goods or services.

You may request that communications stop using the methods described in the applicable message or by contacting the sender.

Where applicable and with appropriate consent, Flooring Leads Flow or participating service providers may communicate by SMS or text message regarding a submitted flooring inquiry or related services.

• If you receive text messages, you may generally opt out by replying STOP.
• You may generally request assistance by replying HELP.
• Message frequency may vary.
• Message and data rates may apply.
• Wireless carriers are not responsible for delayed or undelivered messages.
• Where required by applicable law, consent to receive automated or marketing text messages will be obtained separately and will not be a condition of purchase.

We may send service-related emails concerning:

• Flooring inquiries
• Contractor matches
• Lead delivery
• CPL campaigns
• Billing
• Account activity
• Lead credit requests
• Customer support
• Policy or service changes

We may also send marketing communications where permitted by law.

Recipients may opt out of promotional emails by using the unsubscribe mechanism provided in those communications.

Transactional, account, billing, or service-related communications may continue when necessary to provide requested services.

Flooring Leads Flow may use cookies and similar technologies to:

• Maintain website functionality
• Remember preferences
• Understand website usage
• Measure conversions
• Analyze traffic
• Prevent fraud
• Improve user experience
• Measure advertising campaigns
• Provide or measure relevant advertising

Some cookies may be placed by third-party analytics, advertising, hosting, or technology providers.

Users may be able to manage cookies through browser settings or any cookie-management tools made available on our website.

Disabling certain cookies may affect website functionality.

Flooring Leads Flow may use analytics and advertising technologies provided by third parties.

These services may include technologies associated with platforms such as:

• Google Analytics
• Google Ads
• Google Tag Manager
• Meta advertising technologies
• LinkedIn advertising technologies
• Other analytics and advertising platforms

These technologies may collect information about website visits, devices, interactions, conversions, and advertising activity.

We use this information to understand how visitors use our services, evaluate marketing performance, and improve our advertising and lead generation.

The specific providers used may change over time.

We may share information with companies that perform services on our behalf, including:

• Website hosting providers
• Cloud infrastructure providers
• CRM platforms
• Payment processors
• Email providers
• SMS and telecommunications providers
• Analytics providers
• Advertising platforms
• Fraud-prevention providers
• Customer support systems
• Automation providers
• Data storage providers
• Professional advisers

These providers may access information as reasonably necessary to perform services for Flooring Leads Flow and are subject to their own contractual, privacy, and legal obligations.

If Flooring Leads Flow is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction as permitted by law.

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to valid legal process
• Comply with a court order or governmental request
• Protect the rights or property of Flooring Leads Flow
• Protect users, Contractors, customers, or others
• Investigate suspected fraud
• Prevent abuse or unlawful activity
• Enforce our agreements and policies

Flooring Leads Flow's business involves providing flooring inquiry information to participating flooring contractors so those contractors can respond to consumers requesting flooring services.

Depending on applicable privacy law and the structure of a particular transaction, certain transfers of information, including for advertising or lead-generation purposes, may be treated as a "sale," "sharing," or similar regulated disclosure even when no money is exchanged specifically for an individual's personal information.

Where applicable law provides consumers with rights regarding the sale or sharing of personal information, Flooring Leads Flow will honor valid requests as required by law.

Flooring Leads Flow may retain personal information for as long as reasonably necessary to:

• Provide requested services
• Administer Contractor campaigns
• Maintain business and transaction records
• Process and document lead credits
• Prevent duplicate leads
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Meet accounting or tax obligations
• Comply with applicable law

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Information may be deleted or anonymized when it is no longer reasonably necessary, subject to legal and legitimate business requirements.

Flooring Leads Flow uses reasonable administrative, technical, and organizational safeguards intended to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, database, network, electronic transmission, or storage system can be guaranteed to be completely secure.

Users should exercise appropriate care when transmitting information online.

Participating flooring contractors who receive lead information are responsible for handling that information appropriately and in accordance with applicable laws.

Contractors should use lead information only for legitimate purposes associated with responding to the flooring inquiry and permitted follow-up.

Contractors may not use Flooring Leads Flow lead information to:

• Harass consumers
• Engage in unlawful communications
• Publish private customer information
• Sell information to unauthorized third parties
• Use information for unrelated purposes without appropriate authorization
• Engage in deceptive or fraudulent activity

Once information has been lawfully provided to an independent Contractor, that Contractor may have its own privacy practices and legal obligations.

Depending on where you live, applicable law may provide certain rights regarding your personal information.

These may include the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Obtain information about categories of information collected
• Obtain information about certain disclosures
• Opt out of certain targeted advertising
• Opt out of certain sales or sharing of personal information
• Withdraw certain consent
• Appeal certain privacy-request decisions
• Exercise other rights provided by applicable law

These rights are subject to exceptions and limitations under applicable law.

Flooring Leads Flow may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

Where required by applicable law, Flooring Leads Flow will provide a method for eligible individuals to request that their personal information not be sold or shared as those terms are defined by applicable privacy laws.

A website link or privacy request mechanism may be provided for:

• Do Not Sell or Share My Personal Information

Certain disclosures necessary to fulfill a consumer's flooring-service request may be treated differently under applicable law from advertising-related disclosures.

Flooring Leads Flow is intended for adults seeking or providing flooring-related services.

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that information from a child was collected inappropriately, we will take reasonable steps to delete it as required by law.

Our website may contain links to third-party websites or services.

Flooring Leads Flow is not responsible for the privacy practices, content, security, or policies of third-party websites.

Users should review the privacy policies of third-party services before providing information to them.

Residents of certain U.S. states may have additional privacy rights under state law.

The availability and scope of those rights depend on factors including the individual's state of residence, the nature of the information, applicable statutory thresholds, and exemptions.

Where applicable, Flooring Leads Flow will process verified privacy requests in accordance with applicable law.

Flooring Leads Flow may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, or legal requirements.

When changes are made, the Effective Date at the top of this Privacy Policy will be updated.

Material changes may be communicated through the website or by other appropriate means when required.

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact Flooring Leads Flow using the contact information provided on our website.

When submitting a privacy request, please provide enough information for us to reasonably identify and respond to your request.

We may request additional information when necessary to verify identity or authority to make a request.